Jelly's
Farming
Rules

Bridge moments

The rule everything else serves

Where you can, give the video a start point and an end point inside one conversation.

Not every clip can carry that, and nobody expects it to. But right now we jump from scene to scene with nothing explaining how we got there, and the viewer lands in the middle of something and leaves.

• The raft. We're off it, then we're on it going crazy. Missing: getting on, picking seats, arguing over who gets soaked. That argument is the video.
• The casino. Opens on her already gambling. Missing: walking in.
• They bridge every time they film. A to B to C, always shown.

Exception: BTS doesn't need context. Behind the scenes, take one and take two, round one and round two. All of that can stand alone.

Fewer, longer

Volume is not the goal

Short moments go inside a longer cut. We don't pull them out of one, unless it's a really strong one that holds on its own.

• Don't slice a thirty second clip in half to get two uploads.
• Don't end on a setup. Cut before the punchline and you lose it.
• Two fine clips are usually one strong one.
• Length isn't the rule, substance is. Ten seconds is fine if something happens.

Why this matters: we're trying to move this audience to long form YouTube, and that only works if people get used to watching longer. A one minute cut of the Mercedes trip did 2M views. Our twelve second version of the same footage went the other way.

Titles

Two or three words

Stop interpreting the clip. Listen to it.

Jelly says the title out loud maybe nine times out of ten. Take the line, cut it down, add an emoji. That's it.

• Literal by default. Jelly at Disney. Jelly meets Sierra. Taco review.
• Clickbait one now and then. "Going to knock out Yung Gravy" earns its length.
• Name the guest.
• Jelly's Instagram is the style guide. Go look at how it bridges across months.

Captions

Consistency is branding

• Emojis almost always. If not, a double exclamation or question mark.
• A film emoji alone is not a caption.
• Pull it from the audio, same as the title.
• Same treatment every time. People should know it's theirs before they see the handle.

Workflow

Every folder, every time

• Chronological order. Start of day to end of day.
• Two approvals before render. Jelly and Ryan, then it exports to done.
• Discord only. Not iMessage, not DMs. Aleks needs to see it.
• Use the comments. Ryan leaves notes on how he'd title things. That's your reference.
• Ask for notes if footage drops without them. Otherwise we're guessing.

Before you export

Run this on every clip